This week, the GST Council cut rates and simplified slabs.
The new structure mainly moves goods into 5% and 18%, effective September 22. Compensation Cess has also been bid goodbye, and a new rate of 40% on sin goods has been brought in.
What this really means is lower tax on a lot of things.
But lower tax does not automatically mean lower retail prices.
Law on tax cuts
The law expects sellers to reduce prices when tax falls. That is the anti-profiteering rule in law.
In theory, the rule forces businesses to pass savings straight to buyers. In practice, it is messy and slow.
Early days of GST showed it could work. When GST first rolled out, a few sectors lowered prices quickly after rate changes. Regulators used orders to force compliance.
That gave consumers some real relief.
But after the initial years the mechanism weakened. The enforcement machinery slowed. Complaints piled up. Many cuts ended up sitting on company margins instead of consumer bills.
But wait, there is good news.
This time the government says it will watch price behaviour closely.
Both the Finance Minister and the Chairman of Central Board of Indirect Taxes and Customs have gone on record to state that they will monitor price cuts closely.
That is new energy.
If monitoring is firm, it will cut the slack that allowed profiteering earlier.
Real market signals matter.
Car dealers have already reacted. Some big makers announced price cuts to reflect the new GST structure. That shows the price pass-through can happen fast in competitive, visible markets.
Expect similar moves in electronics, small cars, and appliances during the next few weeks.
Now the reality check.
Passing tax cuts through is legally required. But it is not automatic for every product.
Inventory bought earlier at old tax may delay visible discounts.
Businesses with thin margins or complex supply chains may only partially pass savings.
And sometimes companies lower official list prices but keep offers and packaging so the consumer benefit is smaller than it looks.
So what should you do as a buyer? Watch prices for the next 2–4 weeks. Compare final on-invoice prices, not just headline discounts. Ask dealers for a written breakup if you are making a big purchase. If you feel the tax cut was not passed on fairly, the complaint routes exist. Regulators have said they will act. (mint, ClearTax)
Final Note
Lower GST is a real tool to boost your buying power.
If regulators stay active and buyers pay attention, most of the benefit should land in your pocket. That would be a win for everyone.
I try not to sound preachy and exclusively talk about my own experiences. Your feedback and reviews will only help me curate more relevant content.
Please email me your feedback at [email protected].
Thank you!
To all those with a mission in life,
VijayBhava!
P.S. If you found this newsletter helpful, do share it across with your friends who will find this useful!